[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ateneo.cz\/jsou-google-mapy-presne-to-na-co-ceka-vylepsena-realita\/#Article","mainEntityOfPage":"https:\/\/www.ateneo.cz\/jsou-google-mapy-presne-to-na-co-ceka-vylepsena-realita\/","headline":"Jsou Google Mapy p\u0159esn\u011b to, na co \u010dek\u00e1 vylep\u0161en\u00e1 realita?","name":"Jsou Google Mapy p\u0159esn\u011b to, na co \u010dek\u00e1 vylep\u0161en\u00e1 realita?","description":"Vylep\u0161en\u00e1 a virtu\u00e1ln\u00ed realita (VR) pr\u00e1v\u011b nyn\u00ed prostupuje uli\u010dkou deziluz\u00ed. Ob\u011b technologie byly opravdu vyn\u00e1\u0161en\u00e9 do oblak, av\u0161ak do te\u010f, a\u017e na n\u011bkter\u00e9 v\u00fdjimky, naprosto selhaly dostat se do hlavn\u00edho proudu za\u0159\u00edzen\u00ed, kter\u00e9 by si u\u017eivatel\u00e9 kupovali. \u00a0 N\u011bkte\u0159\u00ed analytici tvrd\u00ed, \u017ee VR se vede p\u0159esn\u011b tak, jak to bylo p\u0159edpov\u011bzeno a o\u010dek\u00e1v\u00e1no na trhu","datePublished":"2026-05-21","dateModified":"2026-05-21","author":{"@type":"Person","@id":"https:\/\/www.ateneo.cz\/author\/#Person","name":"","url":"https:\/\/www.ateneo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4bf629230dc34158290ba5b10491f45b3bfbba94b88af3386c3da2fed730f430?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4bf629230dc34158290ba5b10491f45b3bfbba94b88af3386c3da2fed730f430?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ateneo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.ateneo.cz\/jsou-google-mapy-presne-to-na-co-ceka-vylepsena-realita\/","wordCount":745,"articleBody":"Vylep\u0161en\u00e1 a virtu\u00e1ln\u00ed realita (VR) pr\u00e1v\u011b nyn\u00ed prostupuje uli\u010dkou deziluz\u00ed. Ob\u011b technologie byly opravdu vyn\u00e1\u0161en\u00e9 do oblak, av\u0161ak do te\u010f, a\u017e na n\u011bkter\u00e9 v\u00fdjimky, naprosto selhaly dostat se do hlavn\u00edho proudu za\u0159\u00edzen\u00ed, kter\u00e9 by si u\u017eivatel\u00e9 kupovali.\u00a0N\u011bkte\u0159\u00ed analytici tvrd\u00ed, \u017ee VR se vede p\u0159esn\u011b tak, jak to bylo p\u0159edpov\u011bzeno a o\u010dek\u00e1v\u00e1no na trhu technologi\u00ed. Ale n\u011bkte\u0159\u00ed vid\u00ed trh s\u00a0VR, kter\u00fd nikdy nebude mainstream. Vylep\u0161en\u00e1 realita (AR) je potenci\u00e1ln\u011b jin\u00fd p\u0159\u00edb\u011bh, i kdy\u017e jsme ji\u017e psali o AR jako o form\u011b vizu\u00e1ln\u00edho vyhled\u00e1v\u00e1n\u00ed n\u011bjakou tu dek\u00e1du d\u0159\u00edve.\u00a0Snapchat filtry a Pok\u00e9mon Go jsou pravd\u011bpodobn\u011b ty nejv\u011bt\u0161\u00ed a nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed p\u0159\u00edklady \u00fasp\u011bchu AR dodnes. Av\u0161ak st\u00e1le se ne\u0159ad\u00ed mezi naprost\u00fd mainstream.\u00a0Beta testov\u00e1n\u00ed s\u00a0AR sm\u011brem ch\u016fze \/ j\u00edzdy s\u00a0M\u00edstn\u00edm pr\u016fvodcem \u00a0Nyn\u00ed, s\u00a0o\u010dek\u00e1v\u00e1n\u00fdm p\u0159edstaven\u00edm AR do Google Map, m\u016f\u017eeme mo\u017en\u00e1 vid\u011bt na trhu produkt, kter\u00fd by mohl b\u00fdt opravdu masivn\u00ed dopad. Na konferenci v\u00fdvoj\u00e1\u0159\u016f Google v\u00a0roce 2018 spole\u010dnost p\u0159edstavitel Google Lens podobnou AR funkci, kter\u00e1 bude nab\u00edzet lep\u0161\u00ed instrukce p\u0159i navigaci a kter\u00e1 bude zobrazovat informace skrze kameru chytr\u00fdch telefon\u016f.\u00a0Google pr\u00e1v\u011b nyn\u00ed aktivn\u011b testuje tyto vylep\u0161en\u00e9 naviga\u010dn\u00ed instrukce. Spole\u010dnost sd\u011blila na sv\u00e9m p\u0159\u00edsp\u011bvku na blog, \u017ee: \u201eZa\u010dali jsme testovat tuto funkci s\u00a0vybran\u00fdmi M\u00edstn\u00edmi pr\u016fvodci, malou skupinou entuziast\u016f Google Map po cel\u00e9m sv\u011bt\u011b, kte\u0159\u00ed n\u00e1m poskytnout zp\u011btnou vazbu o tom, jak by tento p\u0159\u00edstup k\u00a0t\u00e9to technologii mohl b\u00fdt co mo\u017en\u00e1 nejv\u00edce n\u00e1pomocn\u00fd. Jako v\u0161echny ostatn\u00ed zku\u0161enosti s\u00a0kamerou, zalo\u017een\u00e9 na um\u011bl\u00e9 inteligenci, jako je nap\u0159\u00edklad Google Lens (kter\u00fd pou\u017e\u00edv\u00e1 kameru va\u0161eho telefonu, aby v\u00e1m dovolil vyhledat na internetu to, co vid\u00edte), v\u011b\u0159\u00edme, \u017ee schopnost pokr\u00fdt naviga\u010dn\u00edmi instrukcemi skute\u010dn\u00fd sv\u011bt nab\u00edz\u00ed velice vzru\u0161uj\u00edc\u00ed a u\u017eite\u010dnou cestu k\u00a0pou\u017eit\u00ed t\u00e9to technologie, kter\u00e1 ji\u017e nyn\u00ed existuje ve va\u0161ich kaps\u00e1ch.\u201c\u00a0\u00a0Pok\u00e9mon Go byl pr\u016flom. \u00a0Pok\u00e9mon Go tak\u00e9 p\u0159ev\u00e1\u017en\u011b spol\u00e9hal na mapy. Byla to vlastn\u011b druh\u00e1 velk\u00e1 hra zalo\u017een\u00e1 na va\u0161\u00ed lokaci, kterou vydala spole\u010dnost Niantic Labs, zalo\u017een\u00e1 a veden\u00e1 b\u00fdval\u00fdm vedouc\u00edm pro Google Local Johnem Hanke. Tou prvn\u00ed hrou byl Ingress. Spole\u010dnost, kter\u00e1 se odd\u011blila od Google v\u00a0roce 2015, tak\u00e9 vydala Field trip, dal\u0161\u00ed m\u00edstn\u00ed aplikaci ovlivn\u011bnou AR.\u00a0V\u00a0minulosti zde byly p\u0159\u00edklady aplikac\u00ed m\u00edstn\u00edho vyhled\u00e1v\u00e1n\u00ed s\u00a0AR, av\u0161ak ty byly daleko jednodu\u0161\u0161\u00ed (nap\u0159\u00edklad Yelp Monocle, Zagat). Layar nab\u00edzel internetov\u00fd prohl\u00ed\u017ee\u010d AR, kter\u00fd by odhaloval data a byznys identity, zat\u00edmco by u\u017eivatel proch\u00e1zel a svou kamerou \u201eskenoval\u201c sv\u00e9 okol\u00ed, co\u017e m\u011bla b\u00fdt tak\u00e9 jedna z\u00a0budouc\u00edch v\u00fdhod Google Lens ( a nyn\u00ed zanechan\u00e9ho projektu Google Goggles).\u00a0Je tu spousta prodejc\u016f, kte\u0159\u00ed inkorporovali AR do jejich aplikac\u00ed nebo do jejich zku\u0161enost\u00ed v\u00a0obchod\u011b. Ale zat\u00edm je\u0161t\u011b nic nebylo natolik \u017ehav\u00e9 nebo nic z\u00a0toho zat\u00edm v\u016fbec \u201enepobou\u0159ilo\u201c davy.\u00a0Pro\u010d by v\u00e1s to m\u011blo zaj\u00edmat? Google mapy jsou jedn\u00edm ze sedmi Google produkt\u016f, kter\u00e9 pou\u017e\u00edv\u00e1 v\u00edce ne\u017e miliarda u\u017eivatel\u016f po cel\u00e9m sv\u011bt\u011b. Google je jedn\u00edm z\u00a0velice mal\u00e9ho po\u010dtu spole\u010dnost\u00ed \u2013 ty ostatn\u00ed jsou nap\u0159\u00edklad Amazon, Apple, facebook a Microsoft \u2013 kter\u00e9 mohou vydat sv\u00e9 praktick\u00e9 AR aplikace stovk\u00e1m milion\u016f u\u017eivatel\u016fm najednou.\u00a0V\u011bt\u0161ina p\u0159edchoz\u00edch AR aplikac\u00ed byla o tom vyzkou\u0161et si tuto novou technologii nebo nab\u00edzela velice chabou zku\u0161enost u\u017eivatel\u016fm. Mapov\u00e1n\u00ed a vizu\u00e1ln\u00ed m\u00edstn\u00ed vyhled\u00e1v\u00e1n\u00ed maj\u00ed jistou z\u0159ejmou u\u017eite\u010dnost a m\u011bly by b\u00fdt \u0161iroce adaptov\u00e1ny, pokud nebo jestli jsou \u0161\u00ed\u0159eji spu\u0161t\u011bny. A pokud budeme p\u0159edpokl\u00e1dat, \u017ee AR naviga\u010dn\u00ed instrukce a dal\u0161\u00ed funkce to zvl\u00e1dnout a\u017e do Google map, tak potom m\u016f\u017eeme s\u00a0jistotou \u0159\u00edci, \u017ee jist\u00e9 formy AR monetizace \u2013 aka placen\u00e9 marketingov\u00e9 p\u0159\u00edle\u017eitosti \u2013 bezpochyby budou n\u00e1sledovat.                                                                                                                                                                                                                                                                                                                                                                                                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